Site logo



OUR MIssion

Our mission is to create a welcoming, low-pressure environment where retailers and brands can come together to explore new partnerships and build long-lasting relationships. We believe in the power of transparency and collaboration, and we strive to facilitate an open dialogue between all parties involved.

Our goal is to provide a platform where retailers can discover exciting new brands and products, while brands can connect with retailers who share their values and vision. We believe that by fostering a culture of openness and collaboration, we can help to drive innovation and growth in the industry.

We are committed to providing exceptional service and support to all of our partners, whether they are established brands or emerging startups. We believe that by working together, we can create a thriving ecosystem that benefits everyone involved.

Above all, we aim to be a trusted partner to all of our clients, providing them with the tools and resources they need to succeed in today’s competitive marketplace. We are dedicated to building a community of like-minded individuals who share our passion for innovation, transparency, and collaboration.


Our showrooms are expanding to encompass over 6,000 square feet, and we are honored to become the first and only showroom space in the 5-million square foot complex that caters to buyers seeking cleaner beauty and wellness products, from brands that believe in transparency. With over 200,000 buyers each year, our Dallas campus is home to major retailers, department stores, luxury boutiques, spas, hotels, and other key buyers

The Modernization of Cosmetics Regulation Act of 2022 has brought ingredient transparency to into sharp focus for consumers. As a result, the wholesale buyers responsible for stocking shelves are actively seeking brand partners to help them meet this demand. We take the time to analyze and understand the specific needs of each our buyers. Next, we use our brand relationships and other tools like The Good Face Project to thoughtfully match buyers to brands within our collective.


Our Transparent Beauty And Wellness Discovery Center is a valuable resource for Spa Buyers and Retailers looking to transition towards cleaner and more transparent products and practices. We offer free consultations, education, and resources to help buyers make informed decisions when choosing products and brand partners.


Our Wholesale Showroom helps buyers easily connect with familiar brands they trust, discover new products, and explore emerging brands within our expanding collective. We eliminate the fear of flooding our buyers with unwanted generic marketing emails or pushy sales tactics, creating a trusted “white glove” buying experience.


Drawing from over a decade of experience as both a buyer and a brand representative, I am aware of the challenges and obstacles faced by both.

I founded Reason and Remedy to leverage my expertise and established relationships to support brands and buyers as they navigate the evolving world of B2B sales.

My goal is to make a positive impact in our community, whether it be helping a busy buyer save time or assisting an emerging brand in expanding into new industries. I believe that these small successes can make a meaningful difference.



I hope to help bridge the gap between buyers and sellers, making it easier for business owners to discover and incorporate new products into their operations. Through my experiences in the spa industry, I have learned that what I truly yearn for is human connection. I find joy in helping improve people’s lives, and I look forward to continuing this mission through my work at Reason and Remedy.